Wednesday 22 October 2025, 10-11am BST; 11:00-12:00 CEST. The webinar will be held online.
It’s easy to make assumptions about our members’ needs then offer the same services and support we’ve always done. If we want to grow in numbers and in influence, however, it’s worth digging deeper into what truly motivates members to join, stay and get active.
In our new webinar Using AI to understand your members’ needs at scale, we’ll discuss where and how AI can give you greater insights into your members’ experiences and needs at a greater scale than ever before.
During the webinar you will:
Learn how AI can provide richer, more nuanced feedback than traditional online surveys, helping you understand in greater detail what members care about.
See how AI-powered tools can process and analyse member feedback and communications at scale, identifying trends you might otherwise miss if your work is so busy you barely have time to think.
Hear how this deeper analysis can be turned into effective recruitment messaging, improved retention strategies and targeted campaigns.
Participate in a live, interactive experiment using a conversational AI tool. You’ll experience first-hand how this technology works and see a real-time analysis of collective responses.
Learn how to use AI as a powerful tool to enhance, not replace, authentic, human-centred relationships. This is about making face-to-face organising conversations more powerful than ever before, not replacing them!
Hosted by Unions 21’s Nick Scott and Agenda’s Vic Barlow, this webinar is free and is designed for anyone involved in member engagement, recruitment and communications, including:
Union communications, marketing and digital officers.
Organisers focused on member recruitment and retention.
Union staff involved in strategic planning.
Image source: Yasmine Boudiaf & LOTI / https://betterimagesofai.org / https://creativecommons.org/licenses/by/4.0/
