We might assume union staff are reluctant to engage with AI. We'd be wrong

Another shared how AI tools allowed them to break down lengthy reports into digestible summaries for members. For them, this wasn’t just about efficiency—it was about making union communications more accessible and engaging.

Far from fearing AI, participants recognised its ability to support their work, freeing them to focus on what truly matters: empowering members and advocating for change.

Hopes and possibilities

The discussions during the course revealed a deep sense of optimism about what AI could bring to the union movement. Many participants imagined a future where AI tools could alleviate administrative burdens, allowing staff to dedicate more time to strategy and member engagement.

For some, this meant using AI to streamline internal processes, such as managing member databases or automating repetitive communications. Others saw opportunities for AI to provide data-driven insights that could help unions respond faster and more effectively to emerging workplace challenges.

One attendee expressed this perfectly:

Balancing optimism with caution

Of course, the conversations weren’t all about possibility. Participants brought a healthy dose of scepticism and caution, especially around the ethical implications of AI. Questions about bias, misinformation, and the potential for automation to replace human judgement were central to many discussions.

One participant highlighted a concern that resonated with many:

“If we don’t establish clear ethical guidelines, we risk losing trust—not only in the tools but in the organisations using them.”

These reflections underscore the need for unions to approach AI adoption thoughtfully, a central message of the training. The goal isn’t to replace people but to use technology to amplify their voices and strengthen their work.

Breaking myths and building momentum

What struck me most about the course was the level of expertise and creativity participants brought to the table. This wasn’t a group of beginners cautiously dipping their toes into the world of AI. These were professionals actively exploring how to integrate AI into their organisations in meaningful ways.

Their engagement revealed a critical truth: unions and their staff do not want to lag behind in the technological race. They are thinking critically, innovating boldly, and leading conversations about how AI can be used responsibly.

This is the message I want to share with anyone in the union movement who feels hesitant about engaging with AI: there is room for you here. The tools are accessible, the possibilities are exciting, and the community is ready to support you.

A vision for the future

The success of this course has shown me that the potential for AI in unions – if we are willing to embrace it. The stories and ideas shared by participants have not only inspired me but have also provided a roadmap for how we can continue to innovate in this space.

AI won’t solve all our problems, and it won’t replace the critical human relationships at the heart of union work. But it can enhance what we do, making our efforts smarter, faster, and more impactful.

For those who are curious but unsure where to start, I encourage you to take the leap. Join us in exploring how technology can strengthen the union movement. The future is here, and it’s full of opportunities.

New AI training courses from Unions 21

Unions 21 offer the only courses in the world targeted at helping union staff understand and use AI effectively and responsibly. Over 300 union staff from many different countries and unions have now participated in our training. Due to popular demand – we’ve just opened registration for two courses for late February.